Being able to access the content on the web even while not connected to the internet. Sounds weird and improbable. Isn’t it? But, with the advancement of the web industry and web giants like Google and Facebook focusing to expand their user base, this improbable thought has now turned into a reality. It’s Offline Internet that has made this possible.
Offline internet is a unique feature which would enable the users to download the content from the web while connected to the internet and access that content even in offline mode . India is looked
upon as the market with huge potential for the offline internet users primarily because of the fact that the internet connectivity in India is not consistent throughout the country. The users in India
would want to download the content while they are live on network and would use them while travelling when the internet connectivity is patchy.
Emergence of this concept
Last year YouTube offered the services “Videos in offline mode” which gave users the option to download the video while on internet to watch it later even in the absence of internet services for the
window of 48 hours. This feature gave huge boost to the YouTube user base which is evident in the fact that the offline content consumption for YouTube grew by six times.
Google also launched a similar feature for Maps wherein the Maps could be downloaded and can be used while travelling when the internet connectivity drops. Both these features were first introduced
in India and the results were encouraging.
How to maximize the Benefits of Offline Internet
Users can use the hotspots to connect to the internet and can download the required content. Ozone networks has set up 6500 hotspots across the country. Almost 20% of the hotspots are public, some of the examples are McDonald’s , Delhi/Mumbai Airports and KFC outlets. The access limit for these hotspots is 30 minutes per user for free usage which is a sufficient time to download few videos and direction maps. Beyond 30 minutes these hotspots are chargeable.
Limitations of Offline Internet
Internet in Offline mode does have some limitations. Not all applications can be accessed in offline mode. Especially the ones like the banking applications, ticket reservations , whats app requires users to be connected to the internet and cannot be used in the offline mode. But still there is around 50% content on the web which can be accessed in the offline mode.
With the internet user base of 300 million, Offline internet can definitely turn out to be huge success in India. According to Internet and Mobile Association of India, internet user base is expected to
grow up to 500 million by 2018.